Why does digital advertising work for small businesses?

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Cost Accountability & Efficiency

While it's often difficult to understand what you're actually getting when you pay to advertise via more traditional channels like direct mail, billboards, radio, etc., advertisers can account for the impact of every penny of their digital advertising spend. The term search engine marketing is sometimes used interchangeably with the term "pay-per-click" (PPC) because advertisers only pay when a user that they have targeted clicks on their ad and visits their website.

 

Opportunity

Advertisers pay search engines like Google to display their ads when a user searches for relevant products or services online. Without PPC, search engines like Google decide which of the 654 million websites that currently exist online they'll show to users while they search. PPC gives us the chance to identify the opportunities that should not be missed, and make sure that we don't miss them.

 

Experience

It's easy to open a Google Ads account and get it running. It's also easy to waste a lot of money quickly if the account isn't set up properly. Silver Birch Innovations has helped businesses run successful digital advertising campaigns since 2012, and we're proud to say that we're still managing campaigns for our very first customer. Let Silver Birch take the guesswork out of setting up and managing your digital advertising campaign so that you can focus on your business, and all your new customers. 

 

Contact us today to find out how we can help you. (First-time advertisers receive a $100 credit for advertising on Google AdWords!)